After completing my university degree, I was in charge of my first project as a function developer in a large global corporation. Back then, it was difficult for us to save one of our business areas, which at that time only had a market share of a few percent. The team performed many attempts in the classic way of brainstorming and classic development. Unfortunately, all of these efforts have been unsuccessful.
Then we asked a consulting firm for help. They implemented a structured workflow with the aim of developing innovations. We carried out a project and won some attractive solutions from it. And “suddenly”, after the introduction of the new product, our company moved from a niche player to the market leader in the key markets. This opened my eyes and I realized that structure helps in the innovation process.