Our clients ask us:
Should we only work creatively, or should we incorporate a certain structure into the innovation process?
What is more important: creativity or structure?
Why should I reduce my intuition to a structured process which doesn’t give me enough freedom to create?
Under no circumstances should you reduce your intuition to a process and never force yourself or your organization into a fixed structure.
Nevertheless, a structure within the innovation process offers great help. It can combine the new (freedom, creativity) with the standardized (rules, structure). The first necessary step we will take is to understand the importance of finding the right balance between the two.
So if you want to implement good innovation processes, you have to allow both aspects – creativity and structure – to coexist because the two are necessary for the success of the innovation.