First, let’s make it clear what we mean by breakthrough.
Through the support of innovation, we will clearly break through the boundaries of the existing products, services, working methods, etc. Breakthrough innovation can also fundamentally change the dynamic of a given industry, market or organisation.
One goal would be to generate a new product or business direction that has a strong advantage (and therefore a high profit potential) over the competition. The added benefit: this can lead to significant changes in customer behavior and bring an even greater advantage to the company that “owns the innovation”.
But do we absolutely need a certain “breakthrough idea or invention” to achieve the breakthrough?
No, the end result counts and achieves the effect. The end result is a product (or the service) itself or the entire environment, such as marketing & communication, packaging, customer relationships and service, and even the long-term innovation strategy.
We generate a breakthrough for our customers in several areas:
A) We support customers to create breakthrough products or services
We use various tools, such as Shaping Future©, Blue Ocean Strategy, Synectics or certain elements from TRIZ.